Warner Bros. Discovery revealed on Tuesday that music streaming giant Spotify will host the media conglomerate’s podcasts.
Megaphone, Spotify’s enterprise podcast platform, will be the new home for Warner Bros. Discovery podcasts, which will be monetized through the Spotify Audience Network. The platform is an advertising marketplace for podcasts, first launched in 2021. In the last 12 months, advertiser participation in the audience network has grown by more than 45%.
Warner Bros. Discovery CEO David Zaslav previously spoke at a conference in September about bundling offerings to create a better consumer experience.
One example is Verizon, which is planning to offer ad-supported versions of Warner Bros. Discovery and Netflix’s Max streaming services for about $10 instead of about $17 for the separate products, showing a market trend.
The fans win!
